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About Us

Welcome to The Local Brands. But hold on, who and what is The Local Brands?

Lets go all the way back to the start. 10 years ago our founder, Paul, started a website called TheLocal.se to provide the world with Sweden's news in English. Since then we have established a presence in 8 additional European countries offering local news in English and have developed a readership of over 4.5 million.

Spa Bundle

There's so much interest in Sweden from around the world that we've decided it's time to bring you more than the news. So now we've put together a collection of products from the finest brands in Sweden. Some of them are traditional, some are icons of modern Swedish design - but they’ve all been hand-picked with our readers in mind.

When we started to build The Local Brands we decided to use a blog, as well as social media, as our central marketing tools. We did this because at heart we're content generators, so we’re going to be creating and sharing much of this content across these platforms. My name's Oliver and more often than not you'll be chatting to me (unless I'm otherwise incapacitated!). I'm also a stickler for good grammar and punctuation, so if you spot a mistake on our beautiful new website please drop me a firmly written message.

You'll also find us on Facebook and Twitter during office hours (CEST) to offer you support, customer service and answer any questions you may have. We'll also be on our blog reviewing products, chatting about all things Swedish and having fika (Google if unsure) with our designers, creators and artists of this beautiful collection of Swedish products.

Right, I'm off to enjoy a nice cold Swedish beer. I could really do with one of those Anna Viktoria Bottle Openers right now!

And feel free to send me your thoughts on the product range, good or bad.